Bisleri to invest Rs 100 cr in natural water biz

Bisleri International Pvt Ltd on Wednesday announced that it had earmarked an investment of Rs 100 crore for its foray into the packaged natural water category. The company is also going in for a brand makeover and would be changing its brand colour to aqua green from the present blue that Bisleri is associated with. "We will make an initial investment of Rs 100 crore that will include Rs 30 crore in two new natural water plants in Himachal Pradesh and Uttaranchal and Rs 60 crore for advertising the new identity and product. The rest will go for other infrastructure developments," said Mr Ramesh Chauhan, Chairman, Bisleri International Pvt Ltd. He said that while the plant in Himachal Pradesh was already operational, the one in Uttaranchal would start operations by end of this year.

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